SOME QUICK QUESTIONS & ANSWERS:
Does it take many years for a publicist to build elite level media contacts and relationships? YES
Are famous name clients the most powerful indicator of a good publicist? YES
Can I intern at your agency, get all your secrets and meet all your contacts? NO
Are media politics a significant factor in gaining prime coverage and placement? YES
Is doing publicity far less expensive, and far more effective, than advertising? YES
Can you get me and my friends tickets to a Hannah Montana concert? NO
Does your agency now book over 2,000 media interviews, features and appearances each year? YES
My four year old daughter just won her first pageant. Does she need a publicist? NO
Along with news, business and entertainment, are you also a top rated literary and book publicist? YES
Can a publicist arrange it so interviews are done by phone or satellite, without any traveling? YES
I have written a book of poetry and I also sing, dance and hunt Bigfoot -- can I...? NO
Are there thousands of PR firms operating with no major media influence or experience? YES
Can an established publicist help clients network with speakers bureaus, agents and more? YES
I know I'm destined to be the next superstar, will you rep me on a percentage basis? NO
Is a professional publicist behind most of what is seen and read in today's major media? YES
Does having a Southern California based publicist give me a critical media advantage? YES
The book I just published is really good. Do you think Oprah would pay me to be on her show? NO
Does having a diverse and newsworthy clientele give a publicist extra media clout? YES
Has your agency also sold exclusive interviews and stories to major film studios, networks and book publishers? YES
.
"A telescope will magnify a star a thousand times, but
a good publicist can do even better." -- Fred Allen
" Without publicity a terrible thing happens, nothing."
-- Circus Legend, P.T. Barnum --
.
Larry King